Why Small Businesses Need Digital Marketing

Running a small business is no walk in the park. After going through all the grunt work of turning your vision into a reality, you realise that there’s still so much work to be done.

Along the way, you’ll wonder why you’re not getting many appointments or foot traffic. You think you’ve done enough research about the market and your competition. You’re confident about your product or service, and still, why aren’t the calls coming in?

This has become a reality for many small businesses, especially those who avoid or pay little attention to digital marketing.

If you Google your business right now, or a keyword related to your products or services, and your name doesn’t appear, you’re already missing out.

Here are just some of the many reasons you should invest in digital marketing:

  1. Visibility

Digital marketing offers many benefits to small businesses, with brand visibility being the most obvious. It allows small, local players to get the same attention as big brands by sending personalised content to the right people at the right time.

Inbound marketing strategies like search engine optimisation (SEO), pay-per-click (PPC) marketing, social media marketing, email marketing, web design and reputation management help streamline the process of acquiring leads and turning them into paying, loyal customers.

Simply having a Facebook page can make a huge difference to your organisation. With so many businesses in your niche vying for the same attention you’ll need to step up the game in order to stand out.

Local SEO is a great place to start – it’s a process of getting active and inviting leads through your door. Social media, hyperlocal content, and online business directories will also compliment this.

  1. Affordability

Digital marketing allows small businesses like yours to increase and maintain an online presence and brick-and-mortar traffic at a fraction of the cost of traditional advertising. You can also access specific information about your target audience through research tools or third-party sources so you can deliver highly customised content. It’s also easier to plan and maximise a marketing budget, given that you have full control of which channels to use and how to use them.

If you lack the know-how or time to do it yourself, research affordable packages offered by digital marketing agencies, for example The Digital Marketing Cafe. When hiring an agency make sure it has a good grasp of your target market and industry as well as a good reputation and solid experience.

  1. Profitability

When planned and executed well, profits gained through digital marketing can be exponential. All it takes is a combination of strategy, technology, and creativity. SEO for instance, is inexpensive but delivers bigger returns than paid ads. What’s more, the results are measurable. You’ll be able to monitor which campaigns are working and which ones are not, allowing you to make informed decisions and improve on your strategies.

  1. Scalability

Digital marketing trends are constantly changing, giving small businesses more opportunities to promote themselves and build brand awareness. Whilst the learning curve can be steep, there’s a vast pool of resources and tools online designed to help you keep up.

Reputable blogs like Moz, Search Engine Land, Backlinko, and thought leaders like Neil Patel and Neal Schaffer offer helpful, actionable tips for small business owners.

Digital channels such as Facebook, Google, Yahoo/Bing, WordPress, and LinkedIn offer affordable but effective ways to spread awareness of your brand. Plus, several digital marketing agencies focus on growing small businesses.

The digital landscape can be tough, but there’s a strong, supportive community out there ready to help you grow your brand.

With an informed strategy, plenty of patience, persistence and creativity, digital marketing can turn small brands into leaders in their industry. More and more businesses are reaping the rewards of a well-oiled digital strategy — and so should you.